Friday, October 31, 2008

We've Partnered with POOL!

UNIQUE LOS ANGELES and pooltradeshow have partnered to become, what I like to call, The Dynamic Duo. ;)

For those who don't know, pooltradeshow is the original independent tradeshow. A semi-annual event just like UNIQUE (which will occur every May and Dec), POOL occurs every February and August in conjunction with the MAGIC Marketplace, when the apparel industry converges on Las Vegas for the most influential week in the business of fashion. pooltradeshow showcases the best emerging designers, featuring new product ranging from women’s and men’s apparel, to shoes and accessories, and including a variety of lifestyle products — from art, to music, to home.

The reason this is such a symbiotic match, is because it allows independent artists and designers to reach and sell to consumers twice a year (making great profits and creating customer demand/awareness), and also allows them to reach retail and trade buyers twice a year (landing them accounts in which to sell their designs wholesale).

It's a full-circle of opportunity and support - UNIQUE will provide special support and deals to POOL participants, and vice versa! "Gooooooo community!"

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